Generation Jones

Jonathan Pontell thinks the best of the Baby Boom era might be coming the next few years.
In fact, he doesn’t even think the leaders now surfacing are Baby Boomers at all. He thinks they are an entirely new generation.
Pontell has dubbed them “Generation Jones.” These are the people, he says, born between 1954 and 1965.
This age group is certainly something to be reckoned with. First, there are 53 million people born in those dozen years. That’s twice as many as were born between 1946 and 1953.
Pontell believes they straddle the gap between Baby Boomers and Generation X. They are, it seems, almost a mixture of the two. Yet unique in their own way.
Gen Jones had a much different experience growing up in the 1960s than their older counterparts. During those tumultuous times, they were toddlers and elementary school students while Baby Boomers were in their teens and early 20s. The two age groups had significantly different experiences during those years.
Generation Jones, for example, remembers the Vietnam War, but unlike the Boomers they did not have the military draft hanging over their heads.
The Baby Boomers had to protest and demand equal rights and civil rights. Generation Jones watched this change unfold and then benefited from it during their adult years.
Pontell says the 1960s were an intense, ideological time for the Baby Boomers while that decade is remembered by Generation Jones more for its idealism. Baby Boomers were digging in and fighting for change while Jonesers were taking it all in from afar. Generation Jones, perhaps, was enlightened by the 1960s without being deeply scarred by its violent, emotional divisions.
Pontell came up with term “Jones” from the word’s slang definition of craving or yearning for something. It also symbolizes the anonymity the age group can have from being squeezed between Boomers and Xers. Those born in those years do feel they belong in an independent category. A poll from the website “Third Age” of people born in 1961 showed that 57 percent consider themselves part of Generation Jones. Only 27 percent put themselves down as Baby Boomers while 21 percent said they were Gen Xers.
Gen Jones is definitely an up-and-coming phenomenon. The Associated Press Trend Report lists Generation Jones as the number one trend of 2009. The leaders of this group are certainly rising and making themselves heard.
The best known of them is President Barack Obama. Our 47-year-old leader has taken the reins after his two Baby Boomer predecessors led the nation through 16 divisive years. The country split in half, angrily vacillating between extremes and not fixing some of the long-term problems the country faces.
President Obama has set a different tone, at least so far. He has a calmer, more disciplined approach. He is inclusive yet decisive. He sees the goals in the distance and is patient in achieving them.
It is something the nation needs not only in government but in industry, schools and neighborhoods.
Whether Generation Jones is its own generation or whether it is a subgroup of Baby Boomers isn’t important. What is important is for this emerging group of leaders to steer our ship in a better direction.
And Baby Boomers and Gen Xers alike should help them.